• By focusing on the trajectories of some of the most extraordinary entrepreneurs of our time, Andrews and Wood remind us of the immense transformative power of individuals relative to governments and other institutions.

    Yves Tiberghien

Übercast: Big Business

Amancio Ortega

Amancio Ortega
  • Born: 1936, Busdongo de Arbas, León, Spain
  • Education: Elementary school
  • Organisation: Zara
  • Website: Inditex
  • Image credit: Inditex

When Kate Middleton and Prince William stepped out of Buckingham Palace on the day after their wedding in April 2011, Kate was wearing a simple blue dress that she had bought a few days earlier – for £49.99 – at a high-street store named Zara.

Amancio Ortega, the mastermind behind Zara, started work in the fashion industry at the age of 13, and rapidly reached a startlingly simple conclusion: the world of fashion revolved around supplying very wealthy women with very expensive clothes.

Why not produce high-quality clothing at prices the woman in the street could afford, in styles that princesses would choose to wear?

"Our strength is appealing to a real public; to real women."

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