On the day the BBC came to film London’s famous River Cafe, the unscripted but charismatic interventions of the only person who wasn’t meant to be there – sous chef Jamie Oliver, standing in for a sick workmate – stole the show. On the day following its first screening, he was contacted by no fewer than five television production companies, all seeking to discuss ideas for new programs.
His dozen or more subsequent television series, most of which have been accompanied by glossy publications timed to appear in bookstores just before Christmas, have now been broadcast in over 100 countries, and the books translated into more than 30 languages.
"Everything we do is about sharing our passion for food and inspiring people of all ages to make better food choices, for life"
Listen to Jamie Oliver explain why every child needs to learn about food