• Überpreneurship is about much more than making money. The subjects of this book are making our world a better place. In the end it is imaginative people with a real drive, often from very young ages, that are improving the human condition.

    David Strangway, FRSC, OC

Übercast: Big Business

Amancio Ortega

Amancio Ortega
  • Born: 1936, Busdongo de Arbas, León, Spain
  • Education: Elementary school
  • Organisation: Zara
  • Website: Inditex
  • Image credit: Inditex

When Kate Middleton and Prince William stepped out of Buckingham Palace on the day after their wedding in April 2011, Kate was wearing a simple blue dress that she had bought a few days earlier – for £49.99 – at a high-street store named Zara.

Amancio Ortega, the mastermind behind Zara, started work in the fashion industry at the age of 13, and rapidly reached a startlingly simple conclusion: the world of fashion revolved around supplying very wealthy women with very expensive clothes.

Why not produce high-quality clothing at prices the woman in the street could afford, in styles that princesses would choose to wear?

"Our strength is appealing to a real public; to real women."

Discover the ten vital characteristics of überpreneurs