• Überpreneurs provides not only a rich cache of case studies, but fascinating and compelling insights into the people changing our lives. It should be recommended reading in any MBA or Executive Leadership program that aims to transform students’ thinking.

    Damian Scanlon

Übercast: Big Business

Amancio Ortega

Amancio Ortega
  • Born: 1936, Busdongo de Arbas, León, Spain
  • Education: Elementary school
  • Organisation: Zara
  • Website: Inditex
  • Image credit: Inditex

When Kate Middleton and Prince William stepped out of Buckingham Palace on the day after their wedding in April 2011, Kate was wearing a simple blue dress that she had bought a few days earlier – for £49.99 – at a high-street store named Zara.

Amancio Ortega, the mastermind behind Zara, started work in the fashion industry at the age of 13, and rapidly reached a startlingly simple conclusion: the world of fashion revolved around supplying very wealthy women with very expensive clothes.

Why not produce high-quality clothing at prices the woman in the street could afford, in styles that princesses would choose to wear?

"Our strength is appealing to a real public; to real women."

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